Cheryle has a BA in Media/Marketing and Māori studies from Massey University. Diploma in Project Management (TWWOA) and Sales Management, Business Studies (AUT). Her background is advertising and marketing working at Wilson & Horton Ltd for 12 years as EA and Sales Exec. Also in Event Management and Operations, finance, HR, sales and training.
She has worked with her whanau and hapu over 35 years. As a secretary, trustee and negotiator, for the Hauai whenua claim and the first successful settlement with the Crown, on behalf of her hapu.
Working as a Marketing Consultant with Dept of Labour, (CEG) Community Employment Group with various hui throughout Aotearoa developing communities and whanau to help lift and create opportunities towards self sustainability for their own region.
She has worked for Ngā Pae o te Māramatanga since 2022 also as MAI Journal Coordinator dealing with various stakeholders Authors, Peer Reviewers, Editors and Production contractors.