Che Wilson is a Poukura (director) of Naia Limited, a Māori consultancy based in Christchurch and Waikato. At Naia, Che is leading research into the Māori New Year for his tribal region and the application of tūpuna wisdom relating to weather and land use practices. He is also a leadership and strategy mentor, facilitator and resource developer.

Che was raised in a large whānau at the foot of Mount Ruapehu. He was given access to his tribal Houses of Knowledge. With a career that spans governance, leadership and cultural advocacy, Che has held prestigious roles as Chair, General Manager and Negotiator for his tribe, Ngāti Rangi, as well as Deputy Secretary for the Ministry for the Environment. He also served as president of Te Pāti Māori.

Che has been a director in tribal governance, the primary sector, on government advisory roles, Māori and government cultural and business delegations abroad and international philanthropy. He chairs Te Reo o Whanganui, a board dedicated to the revitalisation of the Whanganui dialect and is a board member of Ngā Pae o te Māramatanga.