Farah research interests include gender issues in sport from a sociological or kaupapa Māori perspective, diversity issues in sport management and leadership and Māori leadership and governance in sport and business.

She is a senior lecturer at the School of Management, Massey University coordinating a number of courses including Fundamentals of Leadership and Teamwork. She is on the board of NZ Rugby and is an former world cup winning captain of the Black Ferns.