The COVID-19 pandemic forced the closure of Whakarewarewa Village Tours. The hapū of Whakarewarewa resolved to re-open the village in December 2020 however, the decimated context of the tourism industry, change of attention to a domestic market and the apprehension of the whānau to the opening of the village to tourists requires a thorough investigation and reconsideration of what is on offer for tourists in the village.
The overarching research question is: what constitutes entrepreneurial ecosystem efficacy with respect to indigenous entrepreneurs’ innovation intentions and activity? In order to investigate this overarching research question, the following questions will be explored: (i) how do Māori entrepreneurs think about innovation? (ii) How does enterprise assistance support Māori entrepreneurs’ to innovate? And (iii), what are the implications for enterprise assistance targeting Māori entrepreneurs?